Like so many long-time friends, Circadia founders, Dr. James Rouse and Rob Coleman, were unable to meet in-person during COVID. They found a way to connect by channeling their mutual passions for plant-based wellness and improving the human experience in a quest to develop the perfect plant-based nutrition bar. 

Socially distanced, after-hours formulation sessions in a commercial kitchen by Dr. James eventually produced a tasty and satisfying bar that provides functional, convenient plant-based nutrition in unique flavor combinations that won’t trigger bar fatigue. Circadia was born!

“We were committed to bringing these to life because this project meant more to us than a bar. It was the hope that when COVID left us we would always be reminded of the strength we had and the friendship that built these bars.” - Rob Coleman

Circadia products reflect the values and professional experience of the founders — to foster lifestyle practices that naturally align with the human body for mind, body and spirit wellness. 

Rob Coleman was a new father feeling the physical and mental fatigue of increased demands coupled with a lack of sleep when he sought out Dr. James Rouse. What started as Dr James guiding Rob to develop nutritional and lifestyle practices, led to a close, synergistic friendship.

The two men bonded as Rob started to feel amazing and became a passionate advocate for the healing impact of living and eating more intentionally and plant-based.

The two men also discovered aligned professional interests as entrepreneurs focused on human experience, albeit in two different spaces. 

Rob Coleman is a visionary in improving the human experience through thoughtful design and development of the spaces they live and work. 

As president of ERC Holdings, a multi-family real estate development firm, Rob and his team have built thoughtfully designed “live, work, play” communities across 11 states. His unique approach is to invest equal thought into the buildings as the people who will one day call these buildings home. 

Rob is a master at fostering synergistic relationships in all his ventures to magnify impact. He develops strong project teams and endears the trust of municipal leaders to bring their aligned vision for a master planned community to life. Under Rob’s leadership, ERC currently is developing or recently completed multiple communities in several areas of Northwest Arkansas, St. Louis and Oklahoma.

Through leading-edge ideas, practical life strategies, and superior products, Dr. James’ mission is to help others create a meaningful life that they love. 

A pioneer in the culinary art of plant-based eating, Dr. James Rouse owned and was the chef for a renowned raw food restaurant in Portland before becoming a functional medicine practitioner. Dr James has been involved in the nutriceutical, media and consumer packaged goods entrepreneurial space for over twenty years. Today, world-class athletes, Fortune 50 executives and everyday warriors turn to him to improve performance in all areas of their life through optimal wellness. 

Dr. James has authored 11 books (and counting), including the award-winning Colorado Fit Kitchen, and the most recently released, Think, Eat, Move, Thrive: The Practice for an Awesome Life, both co-authored with his wife, Dr. Debra Rouse.

“Circadia is a culmination of all of the training and experience I have both in medicine and in preparing food. All that taste and science is rolled into those bars.” 

– Dr. James Rouse